Designing key art for Community Medical Center’s annual holiday card.

Client: Community Medical Centers, Community Health System, Office of Philanthropy

Company: Catalyst Marketing

Challenge: The client specifically requested that the design avoid an overtly Christmas-themed aesthetic to be as inclusive as possible. Additionally, they wished to incorporate socks into the design to align with the accompanying gift in the envelope—a pair of socks adorned with the company logo.

Role: Direct Mail Design

Results: I was able to establish a key art for their holiday card that fit all their needs. This key art was then built out into several direct mail pieces.