Creating a distinct identity within an established brand family.

Client: Eat It All

Company: Catalyst Marketing, Hotbox Marketing

Challenge: The parent company (Eat It All) had an established brand identity, but needed a secondary brand (Munchie Meltz) for a new product line. The challenge was to design a cohesive packaging system that spanned multiple flavor variations, while still maintaining visual harmony with the parent brand.

Role: Logo Design, Packaging Design, Brand Identity

Results: I created a unifying packaging design system and custom logo that successfully launched Munchie Meltz. The cohesive design supported the expansion of the line into multiple flavors, strengthening product recognition and reinforcing the connection to Eat It All’s identity.